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Furnished interior after virtual staging, the final result

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02How we photograph properties · The professional shooting process

This is how a professional property photo is created.

Sony A7 IVFull-frame body
16 mmProfessional lens
Do hodinyShot on site
Photo · Sony A7 IV · 16 mm · 5 frames

We will show you exactly how we shoot interiors. First we walk through the space and assess where and how to shoot. Then we shoot from a tripod on a full-frame Sony A7 IV body with a professional 16 mm lens, each frame using the five-frame method. If the space is well prepared, we usually have it photographed within an hour and deliver the materials the same day, in the evening.

After staging
Final
FinalAfter staging
⟺

The final photo of the real space and the same room after virtual staging, drag and compare.

Video of how we photograph properties
Process video

How we shoot

Five frames, one perfect photo.

We shoot interiors from a tripod on a full-frame Sony A7 IV body with a professional 16 mm lens. We build every key frame from five differently exposed shots, which we merge in post-production into a single final photo.

  • Sony A7 IV, full-frame body
  • Professional 16 mm lens
  • Tripod shooting, maximum sharpness
  • 5-frame bracketing in stops (EV)

Bracketing across five stops

Bracketing means we photograph the same scene several times at different exposures, from the darkest to the brightest. For interiors we shoot five frames in the range of −2 to +2 EV. From the darker shots we recover detail in the highlights (for example in overexposed windows), and from the brighter ones detail in the shadows. Merging them produces a single photo with perfectly balanced light that a single frame can never achieve. As a demonstration we deliberately chose a more challenging space with several issues, blown-out windows, strong shadows and mixed light, so you can see that we handle even such a shot in a completely professional way.

−2 EV frame
−2 EVdarkest
−1 EV frame
−1 EVdarker
0 EV frame
0 EVbalanced
+1 EV frame
+1 EVbrighter
+2 EV frame
+2 EVbrightest
Final photo merged from five frames
Final photomerged from 5 frames
The same space with items removed using artificial intelligence
Cleared spaceitems removed with AI

Removal with AI We can cleanly remove the items present in the space using artificial intelligence. The quality, sharpness and light are fully preserved, precisely thanks to the technique and way we photograph the space.

Final photo after virtual staging
Fully finalafter virtual staging

Virtual staging We can also furnish the space virtually, remove anything from the photo and at the same time add furniture and design to your vision. This service is available on client request.

Why five, and only three with drones? When shooting from a tripod nothing moves, so we can afford up to five frames and extract the maximum detail. From a moving drone we choose three with a fast shutter to keep the shots sharp. This is how we approach every photo, to achieve the best possible result.

Why we do it this way

Why a professional, not a phone.

Why exclusively a 16 mm lens

We shoot interiors strictly on a professional wide-angle 16 mm lens. A wide shot shows the whole room and its layout, the space feels airy and real. At the same time we keep the lines straight, so the walls do not "fall" and the photo feels stable and trustworthy. This is crucial for a sale, the buyer can picture the space immediately.

Why a phone cannot do it

A phone has no full-frame sensor, no professional lens and no real bracketing. At the windows it either blows out the interior or darkens the whole room. The wide-angle mode distorts and the walls bend. The result looks "rushed" and that subconsciously lowers the value of the property and the trust in the seller. The difference between a phone and a professional photo translates directly into the number of enquiries and the final price.

Why hire us specifically

The price for professional photography is not over the top and we do not charge extra. We do it mainly because we enjoy it, meeting new people and delivering work that matters is what counts for us. And when someone enjoys their work, they do it better and faster. That is the whole core of our approach.

How we differ from ordinary agencies

Most agencies that do this shoot on a single frame, and even so their delivery takes several days to a week. If you want it sooner, you pay extra for express. With us you do not pay for express, you pay for professionalism and a friendly approach. We build our photos with bracketing to maximum quality and deliver them within 24 hours, often on the day of the shoot, as standard.

Shot within an hour, delivered in the evening

If we look at the space properly and assess where and how to shoot correctly, we usually have the property photographed within an hour. And the same day, in the evening, the finished materials are with you. Speed does not come at the expense of quality, it is simply that we know what we are doing.

How we did it

Step by step.

01

Walk-through of the space

First we walk through the space, assess the light and decide where and how to shoot so that every room looks its best.

02

Tripod shooting

Sony A7 IV with a 16 mm lens on a tripod. We shoot every key frame using the five-frame method (bracketing −2 to +2 EV).

03

Merging and retouching

From the five frames we build a single final photo with balanced highlights and shadows and retouch it gently.

04

Delivery the same evening

We usually deliver the finished materials on the day of the shoot, so you can use them in your listing right away.

Sony A7 IV
Full-frame body
16 mm
Professional lens
Do hodiny
Shot on site

"We don't shoot to finish quickly. We shoot so the result sells, and we enjoy it."